Did you know there’s a bit of artificial intelligence (AI) magic behind the scenes helping to make your holiday dreams come true? In the past, shoppers would research and compare prices online, but the majority still went to stores to make their purchases. Artificial intelligence algorithms help make online shopping experiences more personal. This AI tech is getting so good that it knows what you want—and can suggest complementary products—even better than you do. Customers fill out a style profile and personal stylists, heavily guided by algorithms, pick out items the customer will most likely enjoy.

Source: Forbes December 22, 2017 05:26 UTC