PETALING JAYA: Social media or digital influencers, who get free products and gifts for reviews, should declare all their income and pay taxes – but it should not be a form of punishment, say creators. Content creation, they say, is seen as a real profession now, so it makes sense that it is treated like any other job. “At the end of the day, I think the bigger conversation is recognising content creation as a legitimate profession,” said Ceddy Ang, a food influencer and content creator. “But not all influencers are that organised, especially those who start off as hobby creators and suddenly get brand deals. Nithyaa said many influencers do not properly track income at the beginning, especially as it comes from many small jobs.

Source: The Star January 30, 2026 02:24 UTC