Under a newly bolstered Verizon, Yahoo and AOL will combine as part of a new media and technology company called Oath. Following the breaches, Yahoo and Verizon eventually agreed to discount the purchase price by $350 million. Yahoo's Internet properties had nearly 200 million unique visitors in April, according to the analytics firm ComScore. Through its $4.4 billion acquisition of AOL in 2015, Verizon owns HuffPost and TechCrunch. Folding in Yahoo's sites expands the reach Verizon can offer advertisers and amplifies the company's ability to tailor ads to specific users.

Source: Washington Post June 13, 2017 16:25 UTC