Gabay’s low-key manner stands in stark contrast to the buzz around the Tel Aviv startup he co-founded in 2017 with brother Daniel Gabay, Trigo CTO and 2020 Forbes 30Under30 honoree. In 2018, Shufersal struck an agreement to retrofit 272 stores with Trigo’s system over time. Trigo’s cashierless platform is often likened to that deployed in the Amazon Go AMZN chain of convenience stores and its larger format Amazon Go Grocery. ADVERTISEMENT“When people don’t think about the [checkout] line, that aspect of the store, the whole experience is better,” Gabay says. Asked his take on cashierless technology and computer vision startups like Trigo, May replied:ADVERTISEMENT“Cashierless transactions are the natural next step in the continual digital transformation of the retail environment,” he told me.

Source: Forbes December 31, 2020 13:10 UTC