I am pretty much the antithesis of those aspirational people in Vanity Fair’s My Stuff page who burnish their enamel with bougie Italian toothpaste. It all started this summer in Greece when I spotted an intriguing tube of Colgate Herbal Toothpaste in the bathroom of my Airbnb and couldn’t resist trying it. For the rest of my stay, I snuck little dollops of my host’s tasty toothpaste every morning and night. “What we’re seeing in the toothpaste space right now is part of the overall awareness that consumers are having across the board.”Apart from ingredients and sustainability, flavour can also be a deciding factor in toothpaste selection. In Canada, peppermint and spearmint still score highest with adults, while in India, Colgate toothpaste comes in spicy and herbal flavours.

Source: The Star December 09, 2019 18:56 UTC