Mr Rankin said the company was 'using AI to strengthen, rather than replace, customer service roles based here in Britain'. ArvatoConnect operates in the public and private sectors, delivering contracts, including customer services, for Government departments, councils as well as major corporations. That experience, he said, had shaped his view of what good customer service should be as well as how technology should, and should not, be deployed. “But I would caveat that by saying it should never be AI for the sake of AI. “Our mantra - and certainly the way I run things and the company runs things - is that at the heart of it is actually customer service 101.”

Source: Express February 03, 2026 17:12 UTC