Among the brands that have joined this movement are Nature & Découvertes, Jimmy Fairly, Emoi Emoi, Jamini, Bergamotte, Tediber and Manfield. "During the Black Friday period, some brands are selling their collections at completely ridiculous prices. "Black Friday has created a marketing need that's an aberration,” he told Le Parisien. The main rules that shops have to stick to on Black Friday is that they are not allowed to make loss-making sales. Companies in France are also less likely anyway to offer the kind of crazy discounts that have prompted riots in the US in the past.

Source: The Local November 07, 2019 09:56 UTC