Story highlights A protest for this weekend was organized on FacebookThe owner of the billboard says he's just the messenger(CNN) It's just seven words long, but that's enough to start a firestorm: "Real men provide. Real women appreciate it." A billboard containing those words sits along an interstate in North Carolina, and it's inflaming passions. A group of those who don't like the billboard's message plan to hold a protest this weekend. Molly Grace says she's never organized a protest before, but she's putting one together now after seeing the billboard earlier this week.

Source: CNN February 23, 2017 17:15 UTC