As social media becomes more polarising, users are increasingly turning to mainstream media for in-depth news and fact-checking. "On social media we [media professionals] are propagating our role in that regard. As social media increasingly becomes polarised, or a home for echo chambers, readers are increasingly uncertain who to trust for reliable information. But this is a critical point, notes Dawes: Media companies that have successfully transitioned do not see themselves as operating only in the traditional model anymore. "They don't see themselves only as journalism companies but as technology companies," he told the panel.

Source: News 24 July 30, 2020 15:42 UTC