Seeing through the marketing trapsListen to this articleAI-generated graphicAs purchasing power weakens and living costs soar, daily expenses shock Bangkok residents. A trap that always worksThe middle class, who typically have the spending power, often falls into the 'illusional trap.' Avoiding traps with simple thoughtsWe can’t completely avoid overpricing but we can learn to restrain our unnecessary spending, fostering financial discipline for future uncertainties. For example, a 3,000-baht product used daily could be more economical than a 500-baht single-use product, highlighting the difference in value. At the end of the day, with rising costs and financial challenges, chasing trends may only undermine your financial stability.

Source: Bangkok Post January 21, 2026 18:21 UTC