If you think copying is a good start for entrepreneurs, you have to love retracing the history of Toyota, Jollibee and many others that succeeded with its doubling strategy. In any case, this is plainly not an advice for would-be entrepreneurs to start copying hook, line, and sinker from the original. If you have the money to invest in a business, it would be easy for you to start with a time-tested business formula. Figuring out how to innovate, rather than emulate some brands by copying it may not be the right formula. Rey Elbo is a business consultant specializing in human resources and total quality management as a fused interest.

Source: Manila Times October 09, 2016 15:56 UTC