Every weekday, shortly after 11 a.m., a line forms at the Broadway and 38th Street location of Sweetgreen, the eco-conscious salad chain. It often takes more than 15 minutes to get to the front. The scene is similar at the Chop’t at 41st and Broadway, or the Dig Inn on West 38th, or the Just Salad one block south. It’s enough to make the most wasteful among us feel good about consumerism. Is it any wonder that according to market research provided by Technomic, Sweetgreen is the fastest growing salad chain in the United States?

Source: New York Times September 29, 2018 10:00 UTC