A new study shows that parents are increasingly looking for the most unique names for their children as they turn their backs on traditional favourites. And it isn't just British babies whose names are getting more unusual, as researchers found that parents around the world are following the same trend. This revealed that unique names have become more frequent in Germany, the US, France, Japan, China, and Indonesia. However, the overall trend is the same – fewer people are sharing common popular names, while more people are given unique or very rare names. In 2016, names with alternative endings, such as Hollee, Holley, Holli, Hollie and Holly, made up 9.1 per cent of all unique names.

Source: Daily Mail February 05, 2026 11:42 UTC