“Very popular” Instagrammers, Mr. Williams said, might have “high-touch” relationships with company representatives. “This isn’t a secret,” Mr. Williams said. Mr. Williams took issue, however, with some of the responses. In particular, he pushed back against the idea that Instagram was punishing users who didn’t engage with its newest feature. In the beginning, social platforms tend to be blunt about what matters, minting new currencies with likes or shares, comments or reposts, followers or reach.

Source: New York Times January 26, 2021 18:56 UTC