Data also revealed that fewer women that age are buying from the brand now than did in 2013, at the height of Victoria Secret’s buzz score. The #MeToo era’s widespread denouncement of sexual assault and harassment has nudged that decline, said Ted Marzilli, CEO of data products for YouGov. “I think it’s a mistake to correlate Victoria’s Secret’s performance with the #MeToo movement. Victoria’s Secret’s waning appeal in part reflects the wave of consumer dissatisfaction retailers are facing, he said. As culture does not exist in silos, how might that shift be informing fashion tastes, and the retailers selling that fashion?

Source: Forbes April 26, 2018 19:19 UTC