Is The Golden Era Of Blue-Chip Firms, Like Unilever, Pepsi, General Mills, And P&G, Over? - News Summed Up

Is The Golden Era Of Blue-Chip Firms, Like Unilever, Pepsi, General Mills, And P&G, Over?


When I got my MBA nearly three decades ago, these blue-chip companies were the most sought after and desirable employers. However, while a number of pundits, executives, and others prognosticate doom and gloom for blue-chip firms, I want to weigh in with a different point of view. Below I share some reasons why the state of blue-chip companies is not quite as dire as some might contend. Third, a number of the individuals who launch attacks are trying to sell solutions to the blue-chip firms or to firms who compete with them. One of the most often cited requirements was “blue-chip training” or “traditional brand management training”.


Source: Forbes April 29, 2018 13:31 UTC



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