About a year ago, we wrote a popular blog post on pumpkin spice season. Based on Twitter data and search trends, we could see that pumpkin spice season had started earlier than ever, and was bigger than ever. SentieoWe tracked down a couple of notable pumpkin spice season “kick-off” events this year. Convenience store chain 7-11 announced that their pumpkin spice lattes were back on August 14, 2019. Hormel PRFor the final word on pumpkin spice, we used our Twitter data integration to see the trends around Starbucks (Nasdaq: SBUX), and their high-profile pumpkin spice beverages.

Source: Forbes October 08, 2019 07:18 UTC