It is also a great example of the big business of Christmas movies. Is Nollywood missing out on the big business of Christmas movies? Christmas movies can also spawn sequels, spin-offs, books, toys, and other products that boost brand value and fan engagement. Currently, watching Christmas movies for many Nigerians is synonymous with watching either Hollywood classics or Mount Zion movies that carry strong Christian values of Christmas. However, this does not mean that Nollywood is missing out on the big business of Christmas movies.

Source: The North Africa Journal December 26, 2023 16:52 UTC