Too RiskyMaria worries that licensing out her venerable brand is too risky. My response: Licensing wasn’t born yesterday. That’s a testament not only to the power of branding, but to the power of brand licensing. That is, far from cannibalizing sales, licensing makes your existing customers even hungrier for your brand extensions. And overall sales?

Source: Huffington Post September 10, 2017 20:37 UTC