You know what’s not cute anymore? ILLIT’s “Not Cute Anymore” came out a couple of months ago. I also hear it as a little bit of a pointed rebuke to how a lot of girl groups are framed in K-pop. And maybe it’s a bit of a broadside in the ongoing K-pop war between NewJeans and their parent label, Hybe. Oh, I’m home.

Source: New York Times January 29, 2026 10:42 UTC