Black Friday is both a festive and fiscal event for retailers, when 20 to 35 per cent of their annual sales come in. Before Black Friday caught on here, Boxing Week sales didn’t start until the week leading into Christmas and before that they seldom started before Dec.26. We can no longer call these retail failures a retail apocalypse or a phenomenon: it is the new normal in the industry. Others suggest refreshing store designs and building a stronger seamless shopping experience between online or bricks-and-mortar. It’s called Black Friday because retailers must make up their shortfalls in order to survive.

Source: thestar November 29, 2019 17:48 UTC