When it comes to buying vs. shopping, Amazon holds more and more of the cards. Amazon is fast closing in on owning nearly 50% of the U.S. e-commerce market and is racking up significant share in many global markets. And personally I think Amazon has yet to take anywhere close to full advantage of its powerful customer data and insight assets. Lastly, Amazon still has a lot of levers to pull to leverage its data and take advantage of its growing customer loyalty. For the most part, improved profitability can likely come at a time and date of Amazon's own choosing.

Source: Forbes May 08, 2018 20:14 UTC