William Butterly, founder of Bionua: 'Soil health is the single most important element as we depend on it for so many things.' On the product side, it has developed a breakthrough sensor that measures soil health in real time at a fraction of the cost of traditional soil-monitoring methods. “The idea for the sensor came from a realisation that there was no way to monitor soil health and get verifiable data at an affordable cost,” Butterly says. This, in turn, gives an accurate measure of soil health. The company is now starting field trials for its soil monitor while applying for patents and looking to raise about €300,000 to fast-track the technology to market.

Source: The Irish Times November 06, 2025 11:37 UTC