DUBLIN: Google's main regulator in the European Union, Ireland's Data Protection Commissioner, opened its first investigation into the US Internet giant on May 22 over how it handles personal data for the purpose of advertising. It said the enquiry would establish whether processing of personal data carried out at each stage of an advertising transaction was in compliance with the landmark European GDPR privacy law introduced a year ago. Many of the large technology firms have their European headquarters in Ireland, putting them under the watch of the Irish DPC. "We will engage fully with the DPC's investigation and welcome the opportunity for further clarification of Europe's data protection rules for real-time bidding. The probe could become a test case into the foundations of the data-driven model the online ad industry depends on.

Source: The Star May 23, 2019 04:45 UTC