After four years, Tayto crisps have been replaced as the food missed most by Irish emigrants, writes Denise O’Donoghue. Kerrygold butter has pipped Tayto crisps to the top spot, according to the fifth annual ’Diaspora Decides’ study, undertaken by Behaviour & Attitudes on behalf of Checkout magazine. In total, 57% of the 303 returned Irish emigrants surveyed said that they missed Kerrygold while overseas, while 29% said they missed the brand ‘a lot’. Other brands missed by emigrants include Tayto which is missed by a total of 53% of respondents, with 30% missing it ‘a lot’, and Kerrygold butter, missed by 51%, with 29% missing it ‘a lot’. "Elsewhere, the battle of the big tea brands, Barry’s and Lyons, continues with Barry’s just edging out Lyons as the most - missed tea brand by Irish emigrants."

Source: Evening echo December 08, 2017 16:07 UTC