May the Fourth be with you - Ireland gets a brand new Star Wars festivalThe new 'May the Fourth Be With You' festival will run from May 4-6 of this year, and is aimed at celebrating the Wild Atlantic Way. It's a main location for Star Wars: The Last Jedi, the second film in the Star Wars sequel trilogy. In Star Wars: The Last Jedi, the location is used to replicate the monastic Island of Skellig Michael. Irish locations appeared in both Star Wars: The Force Awakens and Star Wars: The Last Jedi, providing an unrivalled tourism marketing opportunity. This winter, Tourism Ireland ran a €500,000 Star Wars campaign that included launching a billboard into space attached to a weather balloon.

Source: Irish Independent March 29, 2018 11:36 UTC