Now over a decade later, they’ve decided to test how financial incentives backed by the power of social media could push people to accept social challenges. If accepted, video proof of the Cajole is shared on their website and social media. Anyone who backs a social campaign is buying advance access to any of the content that is generated. “While the challenges may push people outside their comfort zone, they should never be mean-spirited or degrading. Cajole was founded in 2024 by David Levy and Morgan Conrad to explore how financial incentives backed by the power of social media can motivate people to accept challenges and push beyond their comfort zone.

Source: The Bubble August 01, 2024 16:11 UTC