Updated Tue, May 10th 2016 at 00:00 GMT +3John O'Keefee Diageo Africa PresidentDiageo is a world-leading alcoholic beverage manufacturer, producing brands such as Johnnie Walker, Smirnoff, Baileys and Guinness. In this interview, John O’Keefe, Diageo Africa’s president, discusses his company’s prospects in the continent. How is the company coping with the increased demand for raw materials to manufacture products? How is Diageo positioned to take full advantage of socio-economic growth in sub-Saharan Africa in 2016, and the emergence of a middle-class population? One of the big strategic pillars for us is to increase the amount of local raw materials that we use in a country.

Source: Standard Digital May 09, 2016 15:42 UTC