Thanks to his incredibly elegant designs, which seamlessly blend traditional Indian craftsmanship with contemporary fashion, Mukherjee landed the attention of an ever-developing audience. We sat down recently with Mukherjee to discuss not just his design ethos and perspective, but how he continues to share Indian culture and couture through his own lens. Courtesy of SabyasachiYour work effortlessly blends traditional Indian craftsmanship with contemporary fashion sensibilities. I have always maintained that Sabyasachi is not just a fashion brand, but a lifestyle brand. How do you view your role in preserving and promoting Indian craftsmanship in the global market?

Source: New York Times October 11, 2024 19:32 UTC