An Israeli software company that employs 500 staff in Dublin encouraged its employees to create content supporting “Israel’s narrative” in the country’s conflict with Hamas militants in Gaza, leaked internal messages show. The channel invited employees to “join a company initiative to create videos and creative campaigns”, to “support Israel’s narrative”. Posts from staff in the internal discussion included tips from an Israeli advertising agency for how Wix employees could tailor posts “for outreach abroad”. Correspondence shows staff in the Dublin office previously raised concerns about internal commentary from Wix on the Israel-Hamas conflict two years ago. The senior executive said the intention was to show “empathy and support” to staff in Israel and assure employees colleagues were safe.

Source: The Irish Times October 25, 2023 05:35 UTC