The problem isn’t just a cultural argument over who has it worse when it comes to the complex American health care system. There are life-threatening consequences to health care gender bias. My work as CEO of Northlich, an independent marketing agency with a health care focus, has taught me the value of internal hospital marketing campaigns for creating positive cultural change. When your staff sees that you’re paying attention to their concerns, their commitment to your hospital or health care organization typically increases. To drive patient satisfaction, health care marketers must first look inward.

Source: Forbes February 06, 2019 12:00 UTC