Matt Granite, who goes by The Deal Guy, streams daily on Amazon Live, covering everything from kitchen gadgets to snowblowers. Under each video is a carousel display of the products he’s discussing. Granite gets a cut, with commissions varying from 10 percent for luxury and beauty products to 1 percent for Amazon Fresh items. Amazon isn’t the only company trying out this type of hawking on an American audience. “Everybody is thinking about this,” said Mark Yuan, a co-founder of And Luxe, a livestream e-commerce consulting company based in New York.

Source: New York Times March 15, 2021 12:00 UTC