The startup, which has offices in Riyadh, Saudi Arabia; London, U.K.; and Boston, U.S. was founded back in 2021 but only launched its enterprise AI platform, EDIX, in March 2024. Yet even as the adoption of AI decision-making solutions takes off in business, there are plenty of challenges, as IBM has observed — including access to AI skills and expertise; data complexity; integration issues, high costs; lack of tools for AI model development; and ethical concerns. For regions such as MENA, uptake of automated decision-making has been slow, as most enterprise AI solutions are not customized to local needs, making them impractical for companies eyeing AI, argues Dr. Anas Alfaris, co-founder and CEO of Intelmatix. “[Rival AI enterprise] platforms are designed and trained on datasets from the U.S., and don’t digest data that includes the contexts of the MENA region. Intelmatix’s plan now is to shoot for greater scale by targeting large and medium businesses as well public entities in MENA.

Source: The North Africa Journal July 30, 2024 17:35 UTC