It's a question Milwaukee-based startup Scanalytics is helping businesses explore with floor sensors that track people's movements. But it's become easier for stores to track customers in recent years. Scanalytics co-founder and CEO Joe Scanlin said that's what his floor sensors are designed to do. Based on data collected over time, the floor sensors can tell a retailer the best time to offer a coupon or change the display before the customer loses interest. The emergence of tracking technologies is bound to raise concerns about privacy and surveillance.

Source: ABC News January 15, 2018 14:57 UTC