IntelFor the third time in history, Intel is changing its logo. “We seem to be looking backwards versus forwards.”In the history of the company, Intel’s only had two logos. According to Walker, the company’s iconic brand is “in fear of losing relevancy” despite the being named by Forbes as the 12th most valuable brand in the world. For example, red is important in Japan, so Intel’s marketing in the country will include more red. She said the new look will be integrated worldwide into packaging, shelving, digital campaigns, and “absolutely pervasive” in Intel’s marketing and partner marketing.

Source: Forbes September 02, 2020 23:37 UTC