Listen to this articleThe Thai General Insurance Association said AI is already deeply embedded in insurance operations, yet the technology introduced a more competitive landscape and new fraud-related risks. Somporn Suebthawilkul, president of the Thai General Insurance Association (TGIA), said AI has already become deeply embedded in insurance operations, with tangible benefits demonstrated over the past year. Insurers have leveraged AI to enhance the customer experience through data collection, premium calculation, claims tracking and operational efficiency. "The industry must prepare for a much more complex competitive landscape driven by technological changes," Mr Somporn said. According to Jarae Sithiwong, a partner at Baker McKenzie, AI technology is expected to transform how businesses operate, make decisions, and interact with customers, shifting AI from a support function to an autonomous digital workforce.

Source: Bangkok Post January 15, 2026 18:04 UTC