“We use a data-driven approach and seek to improve our audience’s lives every day in real time.”To exemplify the high performance generated from Instant Articles, GMEM provided results from their South African brand, Briefly News.As an example, one Briefly news story generated nearly 250,000 page views alone, boosted by the use of Instant Articles. The accompanying revenue the product continues to generate has also allowed the company to hire more staff.“Using Instant Articles has made a big difference,” Boginskaya said. Since our revenue increased, this product has allowed us to increase the size of our team.”. That helped support GMEM’s new content direction with the use of Instant Articles, enabling greater page views.By honing their Instant Articles strategy, GMEM was able to achieve higher growth and revenue – including an impressive 47% year-on-year hike in Instant Article page views. “180M people use the internet in Nigeria, Kenya, Ghana and South Africa every day, mostly via mobile devices.

Source: The North Africa Journal July 16, 2021 07:30 UTC