These updates are in addition to the expanded Instagram Live shopping features announced last week. But Instagram doesn’t pay creators directly or give them a percentage of sales achieved through the platform’s shopping feature, for instance. Influencers generally receive checks from brands that team up with them, rather than from Instagram, which hosts their content. Instagram influencers have consequently pursued audiences on other platforms where their revenue streams may be more stable. With its new monetisation features, Instagram hopes to convince creators that its platform can support their work both functionally and financially.

Source: bd News24 May 28, 2020 06:11 UTC