The same study showed that 46% were considering buying ads on Twitter compared with 41% on Instagram. The Strata survey asked 83 advertising agencies which social platform their clients preferred for social media campaigns. Instagram declined to comment on the Strata survey. Twitter rejected the survey results, pointing to a 2015 study by Advertiser Perceptions that showed 37% of advertisers intended to buy ads on Twitter, compared with 28% on Instagram, which is owned by Facebook. About 63% of advertisers said they were most likely to use photo-sharing app Instagram, compared with 56% who said they would use social network Twitter.

Source: Mint June 10, 2016 10:35 UTC