“Shopping as a feature is a main priority for Instagram Sports,” Mr. Sethi said. Instagram doesn’t collect revenue when sales take place on other companies’ websites, but charges a processing fee for Checkout sales directly on its platform, Mr. Sethi said. “It’s a selling fee that helps us fund programs and product development and offset credit-card processing costs,” Mr. Sethi said. With Checkout, Instagram shares customers’ delivery information and will provide a customer’s email if they have opted in to share that information with sellers, a spokesman said. Ms. Lim, the e-commerce chief at SerenaWilliams.com, cautioned that brands shouldn’t become too dependent on Instagram commerce if it does take off.

Source: Wall Street Journal December 03, 2019 18:11 UTC