Social media influencers these days are starting to look like beauty clones. Others have written about what has been dubbed “Instagram makeup” and “Instagram face” before, but the trend is still going strong. In the days before social media, as Weingarten explained to HuffPost, our beauty habits were defined by factors like geography and ethnicity. If you had African-American hair, that made you look a certain way. In that sense, the look is accessible, which is perhaps why so many people online conform to it.

Source: Huffington Post March 09, 2018 10:47 UTC