Instagram announced Tuesday that it would add a mute feature to its service, allowing users to ignore certain accounts without unfollowing (and potentially alienating) friends who take the same picture of their breakfast every day. The platform had previously allowed users to mute stories, the photos and videos that appear at the top of their feeds and disappear within 24 hours. But before Tuesday, it was impossible to avoid the photos of frequent posters unless you stopped following their accounts. “The new feature lets you hide posts in feed from certain accounts, without unfollowing them,” Instagram said in a statement. “With this change, you can make your feed even more personalized to what matters to you.”The feature, familiar from platforms like Twitter, had long been requested by Instagram’s users.

Source: New York Times May 22, 2018 18:45 UTC