They say a picture is a worth a thousand words. It also could be worth a lot of money—especially for the world’s largest internet companies. As Facebook rallies to reach those users souring on its legacy News Feed in favor of its photogenic Instagram service, it also is working to raise the value proposition of the popular photo-sharing app to its base of 7 million advertisers. Lately, they have been doing this with shopping tabs embedded in posted images, including those from popular “influencers.” Products can be purchased...

Source: Wall Street Journal March 18, 2019 11:30 UTC