The pandemic transformed Apoorva Mehta’s grocery delivery service into an essential—and booming—business. As the country’s leading grocery delivery app, Instacart is now besieged by a growing number of well-funded competitors. During the first two months of pandemic panic buying, Instacart was delivering more food than Walmart, America’s largest grocer, according to data firm Second Measure. It is entirely about trust.”His persistence led to a deal in 2014 with Whole Foods, which quickly became the biggest piece of Instacart’s business. Instacart, Mehta argues, understands the minutiae of the highly complex industry better than the competition because that has been its focus from the start.

Source: Forbes January 27, 2021 11:26 UTC