Amazon recently announced free two hour delivery through Whole Foods, with the service starting initially in four markets: Dallas, Austin, Cincinnati and Virginia Beach. Amazon provides a formidable challenge as Instacart still seeks to perfect its business model even among its rapid growth. Raised from $5.99 for two hour delivery and $7.99 for one hour. There is a “service” fee of 10% added to an order that is a bit murky. Yet, the battle is on for what is now the promise of same day or even same hour delivery.

Source: Forbes March 12, 2018 14:15 UTC