That puts him well into the top one percent of earners in South Korea, but has not affected his lifestyle. Livestreamers, known as “Broadcast Jockeys” or BJs in South Korea, are hard-wired to the digital infrastructure of youth culture. There is regular controversy in South Korea over a lack of regulation on livestreaming, from undisclosed product promotion to “lewd””behaviour – a bar set relatively low in a conservative culture. YouTube said it saw saw huge spikes in global viewership last year, including in South Korea. “Now with YouTube, anyone can have their own channel.”Some livestreamers have moved into the mainstream, including appearances on TV variety shows and sports commentating.

Source: The Star March 26, 2021 03:44 UTC