The Instant Pot is hardly the fanciest appliance on the market; several models sell for under $100. In person, Mr. Wang is soft-spoken and earnest, with a nerd’s enthusiasm for the technology that powers the Instant Pot. Sensing viral potential, Instant Pot sent test units to about 200 influential chefs, cooking instructors and food bloggers. Mr. Wang says that more than 1,500 Instant Pot cookbooks have been written, including several of Amazon’s current best-sellers. He showed me videos in which fans sang the Instant Pot’s praises, and a blog post about a woman who credited her Instant Pot with helping her lose 83 pounds.

Source: New York Times December 17, 2017 18:33 UTC