Hollywood producer Craig Piligian pitched a reality show to major television networks last year, and every one passed. It was broadcast-network money,” Mr. Piligian said of the deal with Verizon Communications Inc. Verizon agreed to finance more than 100 short episodes of “The Runner,” about contestants who try to cross... Then, after an October meeting, the nation’s largest cellphone carrier snapped it up. “They stepped up big time.

Source: Wall Street Journal August 02, 2016 00:57 UTC