In January, she applied for a new TikTok incubator, a three-month program specifically aimed at helping Black TikTok users build their brands on and off the platform. More broadly, many Black creators felt ignored by the app’s algorithm and targeted by its moderation rules. Advertisement“Programs for Black creators are necessary and appreciated, as we must over-index our support of Black creators and all creators who are traditionally marginalized in order to fight societal and algorithmic racism,” Karyn Spencer, the global chief marketing officer at influencer company Whaler, said in an email. A bit of advice from the seminars stuck with her: Being a content creator isn’t a solitary task; it requires building a team and a community. In one of his most popular TikTok videos, Joshua Neal dramatized the experience of ordering a burrito at Chipotle.

Source: Los Angeles Times May 27, 2021 22:30 UTC