What are the most significant ways the organization’s marketing strategy has evolved over the past 15 years? JP Knab: Three macro changes really stand out in my mind: mobile, customer journeys and machine learning. Two trends came together that really kicked up the machine learning curve: availability of data and processing power - both critical components of machine learning. Machine learning and other artificial intelligence areas are likely to be the largest driver of change in the marketing space in this decade. Talbot: How do you keep marketing strategy current and useful when there is sales volatility within some of your categories?

Source: Forbes June 11, 2020 14:15 UTC